Finding an appropriate and suitable production company name, title and logo for our film was key in establishing the tone, and to help set the scene for the beginning of the film. We created two prototypes of production companies and logos.
The first being an RB Production, the intials RB were from the director's name Rizwana Bibi. This idea was crafted from Miramax, with the two co-founders' parents being named Miriam and Max, hence the combination Mira-max.
20th Century Fox the bold, brass letters
Dreamworks the man on the moon;
Disney, Cinderella's Castle etc
So we decided that we also needed a bold and emotive image to accompany our production company. Hence the Rust Studios Production company was produced. Whilst not actually deciding a name, we wanted the idea of blood and violence to be very strong, but the idea of using an image of blood seemed tacky and unprofessional. So, we then took inspiration from rust. This has many connotations itself.
Rust can connote many different things. The most obvious and aesthetically thought provoking is that the image looks like scratches, or as though a layer of skin has been peeled away to reveal flesh and blood. Again, adding to the semantics of violence, horror etc without it being blantantly obvious. Looking more deeply; when metal erodes, this is when rust begins to appear, which could actually be a metaphor forof the victim's life and situation, decaying as the thriller progresses. The scratches are also important. It can be viewed as though someone has produced them in fear, or whilst trying to escape, again suggesting a plot thickening, even in the first few seconds.
The first being an RB Production, the intials RB were from the director's name Rizwana Bibi. This idea was crafted from Miramax, with the two co-founders' parents being named Miriam and Max, hence the combination Mira-max.
As the director plays a huge role in the film itself, we thought it would be appropriate. The logo of the striking serif black font on the red background connoted all the imagery and colours that we wanted to incorporate, however, as film making is an artistic form, we thought the idea of it being so simple and using the red, plain background as most student thrillers do, was rather clichéd. We wanted to escape from that.
Whilst researching into film logo's, it was most noticable that each company used similar colours for effect, but most also had an image to accompany each. Like New Line Cinema has the cut off film strip;
Whilst researching into film logo's, it was most noticable that each company used similar colours for effect, but most also had an image to accompany each. Like New Line Cinema has the cut off film strip;
20th Century Fox the bold, brass lettersDreamworks the man on the moon;
Disney, Cinderella's Castle etc
So we decided that we also needed a bold and emotive image to accompany our production company. Hence the Rust Studios Production company was produced. Whilst not actually deciding a name, we wanted the idea of blood and violence to be very strong, but the idea of using an image of blood seemed tacky and unprofessional. So, we then took inspiration from rust. This has many connotations itself.
Rust can connote many different things. The most obvious and aesthetically thought provoking is that the image looks like scratches, or as though a layer of skin has been peeled away to reveal flesh and blood. Again, adding to the semantics of violence, horror etc without it being blantantly obvious. Looking more deeply; when metal erodes, this is when rust begins to appear, which could actually be a metaphor forof the victim's life and situation, decaying as the thriller progresses. The scratches are also important. It can be viewed as though someone has produced them in fear, or whilst trying to escape, again suggesting a plot thickening, even in the first few seconds.
No comments:
Post a Comment