New Line Cinema describe themselves as ‘A Visionary Film Company’. They are an American film studio specialising in massive, Hollywood productions such as the Lord Of The Rings trilogy and ‘Se7en’ .
The logo is dark, emphasising the evil or criminal aspect of a Thriller. The shadow adds an element of suspense, insinuating that all is not right, and something foreboding and secretive is about to occur.
The Serif font is classic and relatively formal, appealing to a modern target audience, suitable for this thriller.
Se7en’s estimated budget was around $33,000,000 to produce, however it took in the gross amount of $316,400,000 world-wide, which just illustrates its enormous blockbuster success.
Casino Royale - Sony Pictures/Columbia
SONY
- Sony Pictures Entertainment, Inc. is the television and film production/distribution unit within the Japanese technical company Sony.
Sony Pictures Entertainment is a member of the Motion Picture Association of America.
The Sony logo looks similar to that of a photo negative/end of film, giving it a rustic and traditional, yet modern feel to it. This image is therefore highly reflective of the ‘Bond movies’ as the series has been running for an extremely long period, however Casino Royal brings it forward to the 21st century. The font is Serif, again formal and appealing to an adult audience.
COLUMBIA
Columbia Motion Picture Group is an American film production and distribution company, and is a unit of Sony Pictures. Columbia is one of the leading film companies in the world.
This logo embodies a heroic and proud sentiment. The colours are mainly shades of blue and gold, creating a prestige and royal feel to the image. This is perfectly apt for the authoritative and respected James Bond. Sky is present in the background and a very similar to the ‘Statue of Liberty’ statue in the foreground, reinforcing the same heroic and patriotic feeling.
Even though this huge blockbuster had an enormous budget of $150 million, the film managed to create an enormous $594,239,066 in box-office takings, world wide.
The Disappearance of Alice Creed - Cinema NX and Isle of Man Film
CinemaNX is one of Britain’s leading film finance, production and distribution companies, specialising in independent films. They fund a variety of films, not only thrillers such as ‘The Disappearance of Alice Creed‘, but lightweight romantic comedies such as ‘Me and Orson Welles’.
This logo is only black and white, suggesting the binary opposition theory, of good and evil, which manifests itself deep within Thrillers. The font is simple, yet not overpoweringly bold. Everything is set in a militant manner, creating an imposing, claustrophobic tone.
Also, ‘Manx’ is a cleverly subliminal abbreviated name, as the company is based in the Isle of Man.
Throughout the years, there has been a constant debate regarding the level of influence American and other European countries has on the British Film Industry. For example, many British films are co-produced by American companies and use actors from both sides of the Atlantic Ocean. Many popular and successful Hollywood Blockbusters are based on British historic figures, stories and events.
It is argued that because of the small size of the British Cinema market, it is impossible to produce large, blockbuster films without intervention or financial involvement from the USA. Hollywood also provides work to British directors, actors, writers, production staff and studios.
IF MY FILM WAS A BLOCK BUSTER
For my film, I would choose a company such as Universal Studios as they have produced numerous thriller films. Some of the classics they have produced include ‘Jaws’. They are very well established, and would therefore be able to fund large amounts of money, if I wished my Thriller to be of a blockbuster scale. ‘Hammer’ production, although famous for their Horror adaptations such as ‘Dracula’, have also made films from a very wide range of genres, including Thrillers. The Horror connection might work in my favour, as subliminal messages of fear and suspense will be recognised by the audience.
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